The performance trend is going soft.
While there will always be a place for the traditional 100% poly performance tee, many customers are seeking out softer options.
Enter the Tri-Blend T-shirt. “Active trendsetters are focusing on what makes them feel good…or what feels good to them,” says Caroline Carrier, Off-Field Product Line Manager at Augusta Sportswear Brands. “Fabric softness is the key buying feature of this trend. The perfect balance of cotton and rayon content, along with a brushed peach surface make these shirts extremely soft.”
We’ve noticed increased use of these shirts for races (over traditional performance fabrics). For them, it’s not all about race day, but after the race, when people are more likely to wear softer shirts around town and create another billboard for race sponsors. It’s the new basic – for promotions, fanwear, administration, and corporate wear.